DESCRIPTION
Encouraging public acceptance of deeply rooted commercial surveillance within U.S. society has become a cross-generational project. Professor Joseph Turow’s industry research and survey work over the past three decades has convinced him that academics, activists, and government policymakers have been ignoring a critical development: The convergence of key practices in the family, education, the law and other institutions with widespread strategies among marketers suggest that deeply personalized data use will be an even more taken-for granted part of future generations than it is today. Prescribing realistic solutions to this discriminatory dynamic that can fracture society is a key challenge of our age.